LOVE YOU GOD SACHIN

                 LOVE YOU GOD SACHIN

                 “ A gap bas marin tula ek kana khali jasta shahan pana karu nakos” shouted  by 11yr  Boy with curly hair  and height of around  four and half feet l .He was bulling a guy who was double His height but half of His width.”Vinod just tell him not to come here to play with us I don’t like him” while saying this He slapped the taller one hard on his cheeks, that coy boy started crying and went away in anguish to his home.  The Victor started laughing very cunningly with His friends.

                  This scene was very common in Sharadahram Vidyamandir High School. Many times teachers used to complain about His mischief   to His parents. But it hardly mattered Him as His parents were busy in their tedious jobs and earning money for the huge family. He would just concentrate on the game of   John McEnroe. John McEnroe the Wimbledon Champion of his times. He used to look up to him in those days. He started playing tennis only to mimic him.

                   Once He came home in very joyful manner and in happy mood   but  gasping  and started narrating His valour to His elder brother AJIT while removing His shoes, He said “You know Manoj that fatty I kicked his butt so hard that he fell down and cried like anything,  Vinod and me  enjoyed all that immensely  ”Ajit just heard all what his younger brother narrated and thought for a while with himself and told his young devil to wear the shoes back.  He denied by saying that he had just come. But without listening to a word Ajit just held his hand and dragged Him out of the house. He retaliated but all His efforts went in vain in front of His elder brother s strength. He started crying but Ajit was adamant and took Him to Shivaji Park. Shivaji park a big ground in Dadar where many children, grownups were playing cricket. Ajit stopped near a man. He was very thin, dark complexion and matured looks.Ajit first bowed down to touch that man’s feet, He was watching what His elder brother is doing. Ajit started speaking with the man “Achrekar Sir, He is my brother , very naughty, troublesome personality ,wherever He goes people just fire volley of complains . Now he is your responsibility, we all have accepted the defeat, we just dont see his future.”

                               

                                               

           Achrekar gazed the little figure having innocent eyes with full of tears hanging around. He went to Him and asked Him “Boy what is your name?”  He replied while sobbing “ Sachin RameshTendulkar”. Achrekar smiled and said” Nice name son! What you like most?” Sachin replied “Tennis and the great John McEnroe”. Achrekar continued “oh wow! Me too you saw his match of Wimbledon final how he outsmart his opponent!”  Sachin started feeling something common with this elderly man, he wiped his tears with sleeves and smilingly he replied “Yes! And what an ace it was at the last moment! ”

Ajit was enjoying the conversation between the would-be teacher and pupil. Achrekar asked in same tone in which he was talking about tennis “Son, do you play cricket?” Sachin also replied positively but still mesmerizing of John’s ace. As Achrekar  figured out that now the Boy is getting comfortable he just started coming to the point and stopped beating around the bush “Do your parents give you pocket money?” Sachin got frown within a moment and looked at Ajit annoyingly and replied”No”. Achrekar smiled “Ok! No problem I will give you money, come from tomorrow!” Sachin wondered about the statement and asked the obvious question “How?” and Achrekar Sir replied “Simple Kid! We will play cricket and while you are batting I will keep a coin on the stumps , if the bowler bowled you the coin will be given to him or else to you and same condition when you will be bowling another  batman” Sachin listened all this keenly. He smiled innocently and agreed to sir’s agreement. He looked at Ajit contented and hugged him in affection. He was very happy and overjoyed .Ajit thanked sir and held his brother‘s hand, The hand which then scored 100 centuries, beaten almost all records!

--- [JUST AN IMAGINATION]J

The advent of social media

                                                           
                                                    The advent of social media 


Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio.

Prior to the revolution of Social media, people used to communicate via Telephone, Fax, Post, Telegram, newspaper, radio etc. Accordingly if a businessman wants to advertise about his product to the world to make the world his customer he had to go through tedious, time consuming field work. He had to build hoardings of his product, ask the television to publish his product which was very costly and his major investment went in these things. In this process the entrepreneur didn’t get to know what actually customers or the outer world say about his product because monologues communication.

            By the end of 20^th century social media became sovereign in marketing techniques!

Social media are in many forms which include blogs and micro blogs, forums and message boards, social networks, wikis, virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking, and data, content, image and video sharing, podcast portals, and collective intelligence. As of today 40% of the total population of world visits internet on regular basis. Facebook , Twitter ,Myspace etc are the prominent websites which people visit daily. People from elite group to middle class or a old age politicians to school going teenager prefer to get their daily share of news by looking at stories  and update posted by their friends on FACEBOOK or from people they follow on TWITTER , instead of reading news websites. Social media has brought about profound change in the way in which we interact with each other as well as world at large.

            The backbone for this wide spread enhancement of social media is because rise in technology. People find it easy now to visit any site around the globe by just moving a figure on mobile. Every type of information is available to man‘s tip of finger. Iphone, Smartphone are the examples of it.

            Companies have benefited the most by this progress of technology, social media. Companies of every kind like small scale industry, start ups, big multi nationals, Film industry, Political parties have started embracing the power of social marketing. A entrepreneur can publish his product to hundred’s and thousand’s people very easily.

 Social media taught the entrepreneur that

“You are not selling your business , you are creating relationships with communities”

If people feel you are their community they will support you & recommend you to their friends. Social media has helped business of all sizes to discover that there is great value in listening & engaging with customer & other relevant people. Entrepreneur gets to know the market’s demand, customer’s need, and entities at proper rate. He can reach out to his customers without any painstaking.  At once it was monologues one directional now it has become two-directional dialogues. Customers can convey their requirements and if they want any changes in the product  to the owner. Owner gets to know customer’s reaction for the same, that too  with very low cost communication mode.

                         

            Social media also influences our buying decisions as companies now leverage their platform, which consequently has a considerable impact on our purchasing decisions. For example:-If a person is in search of new Smartphone he can just visit websites like flipkart.com etc and gets to know the rating, reviews about the piece which he wants to buy. Hence companies approach has changed according to all this revolution happening around the globe in marketing world, Companies like 24/7 REAL MEDIA have also emerged where advertisement of some company can be their own product.

In film industry a film’s success now a days is dependent on the reactions of initial audience who place their views on social networking sites. The Campaigns like of Anna Hazare were carried with the help of such media network because of viral nature of social media. A leader can convey his opinions to thousands of people through Facebook where the youths (future of the country) be influenced.