ARTICLE No. 1

THIS APPEARED IN 

      "TIMES NEIGHBOURHOOD OF AUNDH- BANER"

ELECTIONS ALL OVER

KICHAD PHEKNA

                        After seeing all this election mania all over, I couldn’t resist writing anything about election 2014. This is my first election you can say in which I am looking forward to. No I am not contesting for any seat don’t worry I am looking forward because I will be voting for the first time. I am thinking what to write as so many are writing so much that I don’t have anything fresh to write.  But this is my post, my blog , my life and I am living in a democratic country , so I can do anything .Be Ready!!!

                        The most interesting and crucial part of any election is “KICHAD PHEKNA” on each other’s party members. One fine morning you wake up with pleasant mood, ask someone to make a cup of tea with some ginger to feel fresher. You sit in the terrace  ,cold breeze is flowing around. You have your cup in one hand and the fresh newspaper in the other hand. In such ecstatic environment all you see is NaMo is saying Rahul Gandhi is hopeless. RaGa is throwing back that Modi is casteist. Kejriwal is saying he and his party are the only nice people in the world and all others are evil and corrupt. If this is case in centre in Maharashtra Thackeray brothers are stealing the thunder. Media people are taking advantage of this entire feud. Arnab Goswami the star reporter is shouting again and again on the politicians and asking the same questions. Though nation doesn’t need any answer, he troubles these innocent lives.

                        The Nayak-2 of election14 is seriously unstoppable. At certain age one feels that I should try this profession or I should go for other, then we settle on one thing for life. But in case of Nayak-2 he is not ready to settle for any profession. He started with being an Engineer, then Income tax officer, Social worker, Protester, Chief Minister and now next he is aiming for PM’s chair. Who knows one day he will challenge Barak Obama’s chair too.  The hero of election14 Mr.Modi is touring so much now days that even google.com cannot identify his exact location. After elections I guarantee that he will face withdrawal symptoms that he is staying at one place for so long period and he is not accusing congress for anything. The so called ‘Shehzada’ might be still having nightmares of Arnab.  He is having nausea of words like empowerment, women, system, and youth.

                        O God! I have done the same thing what these idiots are doing i.e. just talking rubbish. Only by thinking and talking about these devils even you lose your elegant character.  I seriously don’t know when our country will get a group of good people as GOVERNMENT OF INDIA. Anyway I will have my tea as it is getting cold. Bye J

-Shurvat hai!!!!!!!

LOVE YOU GOD! SACHIN - 2

 "Sachin! Sachin!!" will reverberate in my ears till I stop breathing!"

      

                                      

Date:- 11/12/13..

                                                        On the above auspicious date I was with my colleagues in company canteen at  4pm. We were having our tea and biscuits as our daily routine. That is the time when we forget our work load for a while and enjoy those couple of minutes with teasing and fooling around. At around 4.10pm there was an announcement which turned out to be a cherry on cake for all the techi people who were pissed off by their work. It was an announcement by HR that there will be a small get-together on account of the unique date 11/12/13 at 4.15pm and we were expected to gather in cafeteria.

                                                                At around 4.20pm HRs arrived with 2 guitar players and a drummer. There was one senior bald guy too with them who apparently turned out to be the attraction of the upcoming show. They just gave an introduction about why we have gathered. Then guitar players started playing their chords. The first song played was ‘summer of 69’ to encourage the audience and bring some heat in the environment. There were around 200 people present in the cafeteria by that time. Audience also requested some songs to be played like ‘Jo bhi main’ from rockstar etc. We sang the songs with guitarist. My personal favourite was ‘Papa khete hai’ which I sang with much enthusiasm.

                                                      The fun was on increasing note in 15-20mins and the crowd along with me where on toes. From nowhere between I got a puckish, notorious idea. I asked my colleagues and the people with whom I was standing in huddle to shout “Sachinnnn!!Sachinnnn!!” in a specific tone for no reason but for fun. I wanted to continue the tradition which I used to do in my college with my dear friends. In India Sachin tendulkar is considered to be the God of Cricket. As he has given immense pleasure with his bat and made us proud about him and our country. Reciting his name adds joy and we feel like Diwali festival which is very close to our heart. After every song we started shrilling “Sachinnnn!!Sachinnnn!!” and now other guys around us also joined. As per HRs the celebration was supposed to end by 5pm. Now the time was 4.50pm, so they started the last part of the fun i.e. distributing gift vouchers or some token present to the person who will give the correct answer. The first question was to tell the location of branches of our company across the world. Some experienced senior guy came forward and answered it. He was congratulated by crowd with the name of great maestro Sachin! This continued for next 3-4 questions and answers. The environment was at its best by then. HRs might have thought that atmosphere is interested in Sachin. So for concluding the HR asked the final question-

“ What is the date of Sachin Tendulkar’s farewell? ”

                                                                As this question struck my ears I found my hand up in the air to answer the question and without thinking much I uttered “Nov 16th”. The HR asked me the year and actually I felt pity about her for asking me The Year and hurriedly I answered “2013 off course”. The male HR confirmed the answer from the public and asked me with his both hands to come forward and get the present. I was standing much behind in the audience. From that place to the centre where HRs were standing I had to find route among the huddled people. As I started my journey towards the centre, whole crowd started screaming again “Sachinnnn!!Sachinnnn!!”  This time it was very much louder. I couldn’t stop myself from blushing. I enjoyed every moment of that. The HR handed me a pen and a paper weight as token present which were not as special as the name banging my ears continuously. All the gentlemen and ladies were looking at me and “Sachinnnn!!Sachinnnn!!”  was at its best.

                                                                I came back to my desk. My colleagues congratulated me and said “You are a true Sachin Tendulkar’s Fan”. This sentence also delighted me a lot. As he is my most favourite personality. He inspires me a lot. His humbleness, his innocent smile, his attitude in life all are God gifted and he is God gift to India. Now after this memorable incidence even I can say that

"Sachin! Sachin!!" will reverberate in my ears till I stop breathing!””                                    

-A Real Story :)

Mysterious Locomotive!

                                      Mysterious Locomotive!

                                                       I seriously do not understand why people are so mum in Company buses! Though they are acquainted with each other they just give a fake smile or even pretend that they are busy in their mobile phones and thus avoid each other. We human beings have tendency to see or observe every person who boards the bus and our eyes will follow till he gets his seat, as if getting a seat for him is our responsibility .And in case that person is she then eyes will follow for longer time. But still we do not want that He/She to sit next to us and have a word.

                                                      The friends who are very good to each other outside the company bus get very uncomfortable to be the seat partners. Why people feel so awkward to sit and enjoy with each other in company bus? People are mostly engrossed in listening music or chatting on their Smartphone and do not talk to the person who is sitting next.  Actually Man is a social animal. He should be in crowd as much as he can; He should interact with different natured individuals. Following etiquette is okay but one should not behave contrary to his original nature.   Apparently after getting off from bus we go to the place called ‘’Office’’ where everyone has to work hard and loose energy as much as one can. Yes! There are some exceptions who love their work place a lot but I have a question to them. Why you guys celebrate Fridays and on Mondays you are in the blues? When you look at the travelers cum colleagues in the company bus they look as they are some prisoners who have been handcuffed and taken to prison without their choice.

                         

                         

                                                      One of my friend who is very optimistic in life told me that think about these people in other way. May be they are planning something in their mind about their work which is to be done on that day, while thinking about the work the person can get some way out of the problems he is facing in his work. May be people need privacy from the noisy world where they are playing as a team member always in this world and only in the bus they are all alone and quiet. May be people don’t consider their colleagues as friends and prefer to spend time on watsapp/face-book where they can connect to their real friends to feel better. May be while going to office some might be thinking about their families whom they love most in the world. And same while coming back home they wait eagerly for their destination to come so that they can see their loved ones as soon as possible. The readers get good and peaceful time in the company bus to read various novels and magazines. People can have a nice short and sweet nap.

                                               Well! After thinking in both ways I figured out that company bus is a place where one can find some solace and also an intermediate stage between two big responsibilities of their life “Home” and “Office”. In the company bus the person gets time to switch his state of mind from Home to Office or other way round. The time when he forgets about  the tensions for sake of the other place. Company bus is the place where one can sit and allow the driver to show him the road, the crowd, the temples. Though we see these things daily but sometimes we may find novelty in them. One can just think about his deeds irrespective of good or bad which he performs and if he is going wrong somewhere one can do introspection. All this is possible because he is very calm at that moment of time. That One hour is his own time; no one expects anything from him.

Oh! We have reached our office I have to get off now and work hard! Bye J

-JUST A THOUGHT :) 

LOVE YOU GOD SACHIN

                 LOVE YOU GOD SACHIN

                 “ A gap bas marin tula ek kana khali jasta shahan pana karu nakos” shouted  by 11yr  Boy with curly hair  and height of around  four and half feet l .He was bulling a guy who was double His height but half of His width.”Vinod just tell him not to come here to play with us I don’t like him” while saying this He slapped the taller one hard on his cheeks, that coy boy started crying and went away in anguish to his home.  The Victor started laughing very cunningly with His friends.

                  This scene was very common in Sharadahram Vidyamandir High School. Many times teachers used to complain about His mischief   to His parents. But it hardly mattered Him as His parents were busy in their tedious jobs and earning money for the huge family. He would just concentrate on the game of   John McEnroe. John McEnroe the Wimbledon Champion of his times. He used to look up to him in those days. He started playing tennis only to mimic him.

                   Once He came home in very joyful manner and in happy mood   but  gasping  and started narrating His valour to His elder brother AJIT while removing His shoes, He said “You know Manoj that fatty I kicked his butt so hard that he fell down and cried like anything,  Vinod and me  enjoyed all that immensely  ”Ajit just heard all what his younger brother narrated and thought for a while with himself and told his young devil to wear the shoes back.  He denied by saying that he had just come. But without listening to a word Ajit just held his hand and dragged Him out of the house. He retaliated but all His efforts went in vain in front of His elder brother s strength. He started crying but Ajit was adamant and took Him to Shivaji Park. Shivaji park a big ground in Dadar where many children, grownups were playing cricket. Ajit stopped near a man. He was very thin, dark complexion and matured looks.Ajit first bowed down to touch that man’s feet, He was watching what His elder brother is doing. Ajit started speaking with the man “Achrekar Sir, He is my brother , very naughty, troublesome personality ,wherever He goes people just fire volley of complains . Now he is your responsibility, we all have accepted the defeat, we just dont see his future.”

                               

                                               

           Achrekar gazed the little figure having innocent eyes with full of tears hanging around. He went to Him and asked Him “Boy what is your name?”  He replied while sobbing “ Sachin RameshTendulkar”. Achrekar smiled and said” Nice name son! What you like most?” Sachin replied “Tennis and the great John McEnroe”. Achrekar continued “oh wow! Me too you saw his match of Wimbledon final how he outsmart his opponent!”  Sachin started feeling something common with this elderly man, he wiped his tears with sleeves and smilingly he replied “Yes! And what an ace it was at the last moment! ”

Ajit was enjoying the conversation between the would-be teacher and pupil. Achrekar asked in same tone in which he was talking about tennis “Son, do you play cricket?” Sachin also replied positively but still mesmerizing of John’s ace. As Achrekar  figured out that now the Boy is getting comfortable he just started coming to the point and stopped beating around the bush “Do your parents give you pocket money?” Sachin got frown within a moment and looked at Ajit annoyingly and replied”No”. Achrekar smiled “Ok! No problem I will give you money, come from tomorrow!” Sachin wondered about the statement and asked the obvious question “How?” and Achrekar Sir replied “Simple Kid! We will play cricket and while you are batting I will keep a coin on the stumps , if the bowler bowled you the coin will be given to him or else to you and same condition when you will be bowling another  batman” Sachin listened all this keenly. He smiled innocently and agreed to sir’s agreement. He looked at Ajit contented and hugged him in affection. He was very happy and overjoyed .Ajit thanked sir and held his brother‘s hand, The hand which then scored 100 centuries, beaten almost all records!

--- [JUST AN IMAGINATION]J

The advent of social media

                                                           
                                                    The advent of social media 


Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio.

Prior to the revolution of Social media, people used to communicate via Telephone, Fax, Post, Telegram, newspaper, radio etc. Accordingly if a businessman wants to advertise about his product to the world to make the world his customer he had to go through tedious, time consuming field work. He had to build hoardings of his product, ask the television to publish his product which was very costly and his major investment went in these things. In this process the entrepreneur didn’t get to know what actually customers or the outer world say about his product because monologues communication.

            By the end of 20^th century social media became sovereign in marketing techniques!

Social media are in many forms which include blogs and micro blogs, forums and message boards, social networks, wikis, virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking, and data, content, image and video sharing, podcast portals, and collective intelligence. As of today 40% of the total population of world visits internet on regular basis. Facebook , Twitter ,Myspace etc are the prominent websites which people visit daily. People from elite group to middle class or a old age politicians to school going teenager prefer to get their daily share of news by looking at stories  and update posted by their friends on FACEBOOK or from people they follow on TWITTER , instead of reading news websites. Social media has brought about profound change in the way in which we interact with each other as well as world at large.

            The backbone for this wide spread enhancement of social media is because rise in technology. People find it easy now to visit any site around the globe by just moving a figure on mobile. Every type of information is available to man‘s tip of finger. Iphone, Smartphone are the examples of it.

            Companies have benefited the most by this progress of technology, social media. Companies of every kind like small scale industry, start ups, big multi nationals, Film industry, Political parties have started embracing the power of social marketing. A entrepreneur can publish his product to hundred’s and thousand’s people very easily.

 Social media taught the entrepreneur that

“You are not selling your business , you are creating relationships with communities”

If people feel you are their community they will support you & recommend you to their friends. Social media has helped business of all sizes to discover that there is great value in listening & engaging with customer & other relevant people. Entrepreneur gets to know the market’s demand, customer’s need, and entities at proper rate. He can reach out to his customers without any painstaking.  At once it was monologues one directional now it has become two-directional dialogues. Customers can convey their requirements and if they want any changes in the product  to the owner. Owner gets to know customer’s reaction for the same, that too  with very low cost communication mode.

                         

            Social media also influences our buying decisions as companies now leverage their platform, which consequently has a considerable impact on our purchasing decisions. For example:-If a person is in search of new Smartphone he can just visit websites like flipkart.com etc and gets to know the rating, reviews about the piece which he wants to buy. Hence companies approach has changed according to all this revolution happening around the globe in marketing world, Companies like 24/7 REAL MEDIA have also emerged where advertisement of some company can be their own product.

In film industry a film’s success now a days is dependent on the reactions of initial audience who place their views on social networking sites. The Campaigns like of Anna Hazare were carried with the help of such media network because of viral nature of social media. A leader can convey his opinions to thousands of people through Facebook where the youths (future of the country) be influenced.